Chae An

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You don't have to look any further than your own driveway to get a sense of some of the challenges facing the automotive industry. First, is the type or brand of vehicle you're driving now different from your previous vehicles? The answer is likely yes. The days when buyers bought a Chevrolet, Ford, or another brand again and again are largely over. Today, many people also move between economy cars, sporty cars, mini-vans, SUVs, and luxury cars as their needs and desires change. This makes it very challenging for automotive companies to meet customer demands and to do so ahead of fierce competition. Second, what happens when your vehicle needs maintenance? There's hardly any do-it-yourself anymore, and maintenance and repair is not simple for professionals. Increasingly sophisticated vehicles chock-full of intricate electronics and software have made it more difficu... (more)